Growing Your Business from Handyman to All-In-One Repairs Business: Our Top Tips
Do you have a knack for repairs and home renovations? Have you created a small handyman business for yourself that has been doing quite well? If so, you may be thinking about taking the next step and growing your business into an all-in-one repairs shop. This will allow you to take on more diversified projects, a more extensive client portfolio, and start to carve out a space for yourself in the industry.
Before you dive into your new business venture, we’ve got some tips that will help to ensure your efforts are successful. Some you may already be aware of, whereas others may have slipped your attention. It’s all about making yourself as prepared as possible for business growth.
Get the Word Out
The first thing you’ll need to do is get the word out that you have expanded your services. Advertising is essential for any business, no matter the size or industry. Because you are likely working on a tight budget, look into digital marketing as a way to effectively get your message out there. This means setting up accounts on such social networks as Facebook, Twitter, and Instagram, creating a website, and making sure you’re active on all your accounts. There may also be some local business pages/groups that you can advertise on – these tend to be a good idea for small businesses and start-ups. Your social networks and website will be a great place to showcase your work with photos. It’s also where you can provide a list of services and, of course, your contact information.
Attend Local Trade Shows and Events
Another effective way to get the word out is to attend local trade shows and events where your business would be relevant. For example, the local home and garden shows that emphasize home improvements would be a great place to rent a booth and speak to visitors.
Offer Promotion or Deal to Generate Interest
Let’s face it, customers love when they can get a deal, or better yet, something for free. So this is a great angle to use as a new business. You can offer a special deal, discount, promotion or package for new clients. The idea is that by providing them a deal as their first interaction with you, you will then get a chance to impress them with your skills and hopefully win them over as loyal customers.
If you don’t like the idea of a discount on your services, why not hold a contest or raffle to drum up interest? With this technique, you’ll be giving a free service to one winner rather than discounts to all. Contests and raffles are notorious for drawing interest.
Make Customer Service a Top Priority
Ask yourself what will set you apart from other handyman and repair businesses in the region. What will make people want to come back and use your services again? Excellent customer service can be the answer. If customers feel they are being treated fairly and with respect, they are more likely to hire you again.
Choose a Niche for Yourself
Speaking of standing out in the crowd of competition, another technique is to choose a niche. This allows you to position yourself as an expert in that area, which helps to generate a customer base. Maybe you can use a particular technique or a project you excel in – make that your niche.
Don’t Forget to Protect Yourself and Your Business with Insurance
The final tip to leave you with is to ensure you look into handyman insurance. This kind of coverage will protect you and your business from accidents and unexpected events. In looking at various packages, you want to be sure they will give you adequate protection. This means looking for a package that includes coverage for commercial property, general liability, tools and equipment, commercial auto, and, of course, workers’ compensation. Your clients may even ask if you are insured and ask to see a proof before hiring you.
Success will be yours by using each of these tips, putting in the hard work, and understanding it takes time to grow your business. You’ll be able to turn your passion for handyman work into a successful career.
Thank you for reading from Handyman to All-In-One Repairs Business
