The Customer Catch – How to Give Your Cafe a Welcoming Makeover
If you are a cafe owner, you’ll know how fierce the competition is. With new, trendy cafes popping up in every corner in 2019, existing cafe owners really need to up their game in order to stay ahead of the competition. One of the greatest ways you can bring your cafe to the next level is by giving it a welcoming makeover. Did you know that studies have proven that business can improve up to 10% after minor renovation or remodelling? In today’s article, we have a look at how you can give your cafe a makeover that will attract hordes of people to your business and help you stay ahead of the game. Read on to find out more!
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Focus of Furniture
Cafes are a place that many people use to eat and drink, but also sit on their computers, get work done and socialise with friends. This is why you should pay attention to furniture. Replacing old, worn down cafe furniture with brand new, comfortable tables and seats is one of the easiest and most effective ways of revamping your business. When looking for the ideal cafe furniture, it’s important that you consider both practicality and comfort. We highly recommend offering seating that will accommodate a large variety of people as this will help your cafe appeal to a broader variety of customers. Always ensure that your seating is comfortable, as this will encourage people to linger around your cafe for longer, which results in more coffees purchased and more money in the till.
2. Upgrade Poor Lighting
The last thing anyone wants to do is to step into a dark, dingy cafe on a bright and sunny morning. This is why lighting in your cafe is of utmost importance. If your cafe could do with a lighting update, we highly recommend you invest a little time and money into doing so. If adding new windows and allowing more natural light into your establishment is possible, then go for it. However, if you would prefer installing lights instead, we recommend incorporating ambient lighting and accent lighting to your establishment. Always ensure that your cafe is bright enough for patrons to read the menu, but not too bright to the point that everyone is squinting and using their sunglasses indoors.
3. A Fresh Coat of Paint Does Wonders
Just like a fresh coat of paint can breathe new life into your home, the same can be done for your cafe. Often, all it takes is a new colour or an update of an existing colour to your cafe to breathe some new life into it. Simple changes such as adding a feature wall in a bright, bold colour or painting your tables and chairs in a groovy shade are simple and cost-effective ways of making your cafe look more welcoming.
4. Focus on Modern Design and Decor
In 2019, minimalism is king. This is why you’re cafe should be decorated or accessorised in a stylish yet minimalistic way. We highly recommend purchasing a few pieces of distinct artwork to hang up on the walls, and some indoor plants to brighten up the interiors of your cafe. Chalkboard menus are also a really popular option with modern cafes as they not only look stylish but allow you to change your signs or menu as often as you want. Other modern decor ideas you could consider for your cafe makeover include industrial tables, hanging lamps or bulbs, and whitewashed floors.
2. Refresh The Menu
Last but not least, no cafe makeover is complete without a completely refreshed menu. You want to embrace your brand new surroundings with an equally impressive menu, which is why we recommend updating your menu. Some great ideas include tapping into niche markets such as Veganism, Gluten-Free dishes and Paleo dishes that are rapidly growing in popularity in 2019. Tapping into a few new markets and offering dishes that can suit various dietary requirements is a surefire way to attract new customers to your cafe and stand out of the crowd. Niching yourself will also build great word of mouth to those who are interested in that style of cuisine. We also recommend refreshing your menu every 4-6 months or so to keep things fresh, interesting and full of variety.
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By tapping into new markets, updating your decor and offering patrons a calm and cosy venue where they can enjoy their coffee, cake and meals, you’ll be blowing the competition away in no time! We hope that this article has given you some useful insight into how you can give your cafe a welcoming makeover.
